What’s your elevator pitch?
Let’s say you step into an elevator, push the button for the 10th floor, watch the doors slide shut, and cast a quick glance at the other passengers in the car. Lo and behold, you spot one of the Koch brothers! No, it’s the CEO of ExxonMobil! Or the CEO of TransCanada, the outfit behind the Keystone XL pipeline! Or maybe it’s President Obama himself! You swallow hard. This is …